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JOLIE NEWMAN
Fashion Marketing and Content Strategy
ESMÉ BRAND DEVELOPMENT 2023
My roleS
Creative direction / brand identity / brand strategy / campaign development / photo retouching
Technical Skills
Lightroom / Photoshop
CONCEPT
Redesign my vintage brand, focusing on visual strategy, new campaign, content creation, and marketing plan
BRAND MISSION
Centered on more conscious and compassionate consumption, ESMÉ encourages consumers to view getting dressed as an an expression of self-love
DELIVERABLES
Market research and analysis / target customer surveys / campaign content / package design / social media plan / marketing strategy
PROCESS BOOK
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